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Fortune
Fortune
Lionel Lim

Apple and Huawei's newest devices are going head-to-head in China. Yet both could struggle in the world's largest smartphone market

(Credit: Qilai Shen—Bloomberg via Getty Images)

Two tech giants officially announced their latest smartphones last week. Apple went first on Sept. 10, showing off an iPhone with AI features including writing tools, photo editing tools, and a better version of its voice assistant Siri. Hours later, Huawei followed up with its own phone: A tri-fold smartphone, featuring three screens.

Both phones go on sale Friday. But amid the hype, both brands face significant challenges in the world’s largest smartphone market.

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