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The New Daily
The New Daily
Technology
Himangi Singh

Apple and Google are locked in a testy spat over texting tech

Google launches new publicity campaign to pressure Apple into adopting RCS, the cross-platform messaging protocol. Photo: Getty

Apple boss Tim Cook has hit back at a cheeky campaign by tech rival Google aimed at his company’s “outdated” text message service.

Some phone users have long lamented the green message bubbles that come with cross-device messaging, as well as poor-quality compressed videos, the lack of read receipts and other First World headaches.

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