Get all your news in one place.
100's of premium titles.
One app.
Start reading
Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

Apple AI will have ‘advantages that differentiate it’ says CEO Tim Cook

IPhone 15 Pro Max shown in hand.

We know that Apple is going all in on generative AI this year, but that doesn’t necessarily mean it’s going to launch the same kind of thing we’ve seen from its rivals. CEO Tim Cook believes that Apple has a number of advantages that will help “differentiate” its AI from the rest of the pack.

Cook didn’t go into detail about what kind of AI features we can expect from Apple, but he did mention some of the reasons why the company feels so “bullish” about its generative AI ambitions. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.