On Tuesday, Bloomberg's Mark Gurman reported that tech giant Apple, famous for its consumer electronics like MacBooks and iPhones, had canceled its long-gestating plans to build a self-driving electric vehicle (E.V.). Gurman further reported that many of the 2,000 employees working on the car project "will be shifted to the artificial intelligence division" to "focus on generative AI projects, an increasingly key priority for the company."
Plans for an official Apple E.V.—codenamed "Titan"—date back a decade, though an Apple board member said in 2014 that company founder Steve Jobs, inspired by what Tesla Motors was doing at the time, "was gonna design an iCar" before his death in 2011. In 2015, Business Insider reported on the existence of an Apple project that a company employee said "will change the landscape and give Tesla a run for its money."
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