App Helps Mexican Tortilla Makers Join Digital Economy

A sign at a shop in Mexico City tells customers about a new application they can use to buy tortillas (Credit: AFP)

Long marginalized by the banking industry, Mexico's neighborhood tortilla producers are cautiously embracing financial technology, in a country where cash is still king for many.

The National Tortilla Council and technology firm Finsus have developed a mobile application that allows vendors of the staple food to charge customers using cards, QR codes or a cellphone number.