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Lifestyle
Mary Cleary

APOC’s secret London pop-up is a curiosity shop of weird and wonderful fashion

London
APOC STORE Pop-up venue London.

APOC has been an offbeat emporium of next-generation designers since 2020 and now, for the first time ever, the online retailer will open physical space in London, from 29 November to 1 December 2024.

Friends Ying Suen and Jules Volleberg launched the platform during the Covid pandemic as an alternative model for how retail can work, proposing a way to allow young designers not to be compromised by commerciality.

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