
Some 110 years have passed since the business began, but passersby, tourists, celebrities and even presidents still gravitate to this 19th-century mansion nestled in the heart of Santiago, Chile. Behind discreet gray doors, visitors find racks of hats — black bowlers, safari styles, top hats and close-fitting cloth caps once worn by troops.
The musty store, called Where the Monkey Hits, is a surprising fashion hotspot in modern-day Chile given its tradition, claiming to be the oldest hat maker in South America.