Los Angeles-based All of it Now (AOIN)—a team of technologists and content creators—provides digital content and immersive experiences for brands, agencies, entertainers, and events. Their team provides everything from design, previsualization (previs), and virtual location scouting to augmented reality/extended reality (AR/XR) consultation and camera tracking data. One of their most recent projects was creating an AR-enabled presentation of Disney’s Encanto which ran at the Hollywood Bowl, an outdoor venue in Los Angeles. In order to bring an authentic experience of this magnitude to life, AOIN relied on Sony’s Spatial Reality Display (SRD), which enables highly realistic, three-dimensional content without the use of special glasses or VR headsets.
