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Evening Standard

Holly Williams

AO World offshores sales and customer contact roles in face of soaring wage bill

Online electricals retailer AO World has revealed that annual profits almost trebled despite falling sales and said it remains on track to bounce back with double-digit revenue growth over the year ahead (AO Wolrd/PA) -

Online electricals group AO World has revealed the bulk of its customer contact operations will be offshored by next March as it looks to cut costs in the face of a soaring wage bill.

The firm said it had already outsourced most of its inbound sales operations to a South African firm over the past year to March, which has saved it around £2 million so far and is set to trim annual costs by £4 million.

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