AO World is led by John Roberts
(Picture: AO World press image)Online white goods retailer AO World lost nearly a fifth of its value today after warning that the cost of living crisis was prompting more customers to cancel warranties and announcing that its founder would start selling shares for the first time.
AO, which sells fridges and washing machines, told investors it could face a “material” hit to profits this year if it is forced to reassess the value of insurance packages sold alongside its products.
