AO has raised its expectations for the future despite its losses widening during the first half of its current financial year.
The Bolton-headquartered online electricals retailer said the six months to September 30, 2022, "represented solid progress in the plan to pivot the business to focus on profit and cash generation".
It added that as a result, its full-year sales are forecast to hit its target while profits are expected to be around the top end of previous estimates.