Anya Hindmarch teams up with Co-op and Asda in reusable bag campaign

Anya Hindmarch’s ‘universal bags’ – green for Asda and blue for the Co-op. Photograph: Asda/Co-op

She first made reusable shopping bags chic 16 years ago, now Anya Hindmarch is teaming up with the Co-op and Asda in the latest step of a plan to put fully recyclable plastic bags into every supermarket.

Asda will begin stocking the bag – putting its bright green spin on the large tote which features a smiley face and stripy straps – in 300 stores from the end of February and the Co-op’s turquoise version will appear next month.