Anya Hindmarch is not your average designer. Whether it’s a Perello olives can clutch bag, Neurofen or ketchup keyring, Polo Mints leather pencil case or Rice Crispies tote bag, her eponymous label is all about making fashion fun.
Since launching in 1987, her most recognisable and important design hasn’t been a £2,000 handbag, but a £5 cotton canvas tote. In 2007, she launched the now-iconic “I Am Not a Plastic Bag” in Sainsbury’s – nearly 100,000 sold on launch day and the project led to the government’s decision to charge shoppers for plastic bags.
