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Marie Claire
Marie Claire
Lifestyle
Sofia Piza

Anya Hindmarch has just launched a fantastical diving shop in central London

Anya Hindmarch Dive Shop campaign imagery.

You know it's going to be a good pop-up when Anya Hindmarch is involved. The British designer is best-known for her luxury handbags and accessories that are equal parts whimsical and chic—but in recent years, she has started a tradition of ringing in each new season with a themed concept store on Pont Street, each quirkier than the last.

After the triumphant success of last year's ice cream parlour—that made headlines for its unusual flavours ranging from soy sauce and pesto to baked beans—the public has been waiting with bated breath to see what the designer would unveil next. And, of course, Anya has nailed the brief once again, with her latest Florida-inspired, diving-themed pop-up.

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