Anthropic has launched India-specific pricing for its Claude AI assistant, allowing users in its second largest market to pay in rupees for the first time, instead of routing payments through international cards in US dollars.
This is effective for the Claude Pro, Max, and Team subscription tiers, while the free plan remains unchanged.
Claude Pro now starts at Rs 1,999 per month on an annual plan (about Rs 24,000 a year), rising to roughly Rs 2,399 per month for those who pay monthly. The plan gives users access to Anthropic's Sonnet 5 model by default, along with Opus and the newer Fable 5 model, five times the usage limits of the free tier, and features such as Research mode, unlimited projects, memory, file uploads, web search, voice mode, Claude Code, and Microsoft 365 integrations.
Claude Max is available for subscription in two tiers -- a 5x plan priced at roughly Rs 12,000 per month and a 20x plan at about Rs 24,000 per month. Under these plans, users get priority access during peak demand and early access to new features.
There are two Team options. Team Standard costs approximately Rs 2,300 monthly on an annual contract, or Rs 3,000 if billed monthly. Team Premium is about Rs 12,000 annually, or Rs 15,000 monthly.
In Team plans, companies get a larger context window, API-rate usage credits, centralised billing and single sign-on, among other features. Client data is excluded from model training by default.
Anthropic has not added payments through UPI yet, which means users must still use card or app store billing to pay. However, OpenAI added UPI support last year when it introduced rupee pricing.
This shows India's growing importance across Anthropic's markets. India accounts for about 6% of global Claude usage. The AI giant opened an office in Bengaluru earlier this year and roped in former Microsoft MD Irina Ghose to head operations. It has also struck partnerships with Infosys and Tata Consultancy Services (TCS) as it competes with OpenAI, Google, and Microsoft for share of the world's fast-growing AI market.
