Anthony Joshua lost £3million worth of sponsorship after suffering defeat to Oleksandr Usyk for the first time.
Joshua, 32, lost his heavyweight titles to former undisputed cruiserweight champion Usyk when the pair fought in London last September. 'AJ' was on a mission to win back his belts as the rivals met for a second time in Jeddah two months ago, but came up short yet again as he suffered his second defeat on the bounce.
New financial records for Joshua's company 258 Management have shown a 35 per cent reduction in turnover from February last year through to February 2022. In the financial year leading up to February 2021, 'AJ' made almost £8.5million through endorsement deals with the likes of Under Armour, Hugo Boss and Beats.