If a heavyweight falls on Dazn but no one is around to watch, does he make a sound? That is a thought experiment that the streaming platform, and Anthony Joshua’s promoter Eddie Hearn, will not want to entertain for one second.
On Saturday night, when Joshua fights Jermaine Franklin at London’s O2 Arena, the main event will mark the former champion’s debut on Dazn. It is a belated debut, in a sense; Joshua signed a £100m deal with the platform last summer, ahead of his rematch with Oleksandr Usyk, yet Sky Sports won a bid to air the bout regardless. In doing so, the 33-year-old’s long-time broadcaster was able to secure one last major payday with the face of British boxing.
