Many Saturday Night Takeaway viewers likened this weekend's episode to another TV show after Ant and Dec sprung an emotional surprise on an unsuspecting audience member.
After showing her up with an embarrassing nudist beach secret, the presenters summoned Laura Miles down to the stage to play a game of The Masked Humdinger.
The Masked Singer inspired segment saw Laura having to guess which of her nearest and dearest was hiding in three different costumes.
READ MORE: Ant and Dec leave woman sobbing over family reunion on Takeaway
Quizzed by Ant and Dec, Laura told them that, while two of her daughters lived close to her, one of them, Holly, lived in Canada.
So it came as massive surprise when daughter Holly revealed herself to be Bushbaby, with the big unveiling leaving Laura in flood of tears as she rushed over to hug her.
Ant and Dec then had one final surprise for Laura when the studio doors opened and Holly's children came in, with Laura seeing her grandson Logan for the first time since he was born.
There were tears in living room around the country as viewers got choked up at the emotional moment.
And some of them were quick to compare Saturday Night Takeaway to classic ITV show Surprise Surprise, famously hosted by late showbiz icon Cilla Black.
With a nod to the much loved programme, one viewer tweeted: "Saturday Night Masked Surprise Surprise Takeaway."
Another posted: "More like Cilla's surprise surprise," with a third reacting: "F**kin’ hell…that was a build up and a half just for this reveal! And no sign of ‘Our Cilla’!"
A fourth hit out at the show for its lack of 'originality', tweeting: " #maskedsinger and cilla's #surprise surprise on #SaturdayNightTakeaway? Has @ITV run out of ideas?
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