Viewers of Ant and Dec's Limitless Win were left crying tears of laughter on Saturday night after the presenters made a joke about a Welsh contestant's appearance.
Chronicle Live reports that the Newcastle pair hosted the new ITV show as dad and daughter duo Phil and Abbie, from Pontypridd, attempted to take home the cash, but one of the questions proved a little too complicated for the team.
With 15 lives in tact, Dec asked them: "To the nearest centimetre, how tall is a standard 200g tube of Pringles?"
Abbie, 32, and Phil, 61, tried to figure it out, but Ant noticed something remarkable about Phil's appearance.
"He looks like the guy!" he was heard whispering to Dec, as he acted out Phil's twirly moustache.
"He's the man! He's the Pringle man! He's the Pringle guy!" Dec replied.
As Ant and Dec continued to talk about his likeness to the Pringle man's character, Abbie and Phil were failing to agree on an answer.
As the clock ticked and the pair turned the dial, Phil changed their answer at the last second, plumping for 27cm.
"You just kept dialling didn't you Phil? Just coz you look a little bit like the guy on a tube of Pringles with your 'tache, doesn't mean you necessarily know the answer to this!" Ant told him as Abbie laughed out loud.
Sadly, the answer was actually 26, so neither of them got it right.
Even so viewers enjoyed the moment of amusement so much they were quick to join in with the Pringles joke on Twitter.
"Just cause he looks like the guy off the Pringles can…….. #LimitlessWin @antanddec," one person posted.
Another tweeted: "Omg you are right he does look like the guy on the Pringles tube #LimitlessWin."
Someone else joked: "HAHAHA!!! Mr Pringles didn't even know his own dimensions #LimitlessWin," while another added: "He should shave off that tache as penance #LimitlessWin."
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