While mainstream Western brands are charging five figures for their top-flight bikes, Pardus has launched a 6.7kg race bike featuring a Shimano Ultegra Di2 groupset for roughly €5,000. For comparison, an equivalent Colnago Y1RS like the one Tadej Pogačar rides, fitted with the same groupset, retails at around €11,000.
Owned by Chinese manufacturer Taishan Sports Industry Group, the premium brand announced its European launch in Milan on May 25th. Pardus claims to be the only Chinese brand registered as a European company, rather than merely shipping products in from abroad.
