It comes as no surprise that Anita Lal, 73, fondly known by her initials, AL, is Christie’s tastemaker for a Spring sale this week. After all, the founder of Good Earth, the home goods and apparel company that celebrated its 25th anniversary last year, has led many craft interventions. The brand was behind interior restorations like the Rajmahal Palace in Jaipur, a partnership with the Victoria and Albert Museum (Fabric of India exhibition) and, more recently, the Heirloom Project, at the Metropolitan Museum of Art in New York. It marked a decade of the museum’s Islamic wing. This month, as tastemaker for Art of the Islamic and Indian Worlds Including Oriental Rugs and Carpets, Lal created an edit of personal favourites from the sale and has curated digital vignettes with Good Earth products, objects she has “cherished over the years”.
While this is the first time Christie’s has worked with a tastemaker based in India, past tastemakers include Aerin Lauder (of luxury US brand Aerin) and British interior designers Rita Konig and Kit Kemp. Meanwhile, at the headquarters of Christie’s in central London, three-room vignettes have been recreated using personally-chosen pieces from Good Earth by Lal. They will be showcased alongside the approximately 211 lots dating from the 9th to the 19th century. More from the founder and creative director of Good Earth:
