Animal rights campaigners have written to LEGO, blasting the iconic toy manufacturer for misleading children about the '"filthy, blood-soaked" realities of farming
In an open letter from PETA, activists slammed LEGO's new farm set, which they argue gives children a rose-tinted view of "the horror and cruelty behind their dairy milkshakes and beef burgers."
The activists have now called upon the company to "rebrand the set as a sanctuary, where animals are free to live out their lives in peace."