Leeds United chief executive officer Angus Kinnear has claimed that the Whites' social media reach and engagement is growing quicker than any other club in world football. This is after Leeds' financial results were published from the 2020/21 season, where Kinnear outlined his ambitions and targets for the future.
The Whites announced a pre-tax profit of £26million for the 2020-21 Premier League season. The campaign was the Whites' first back in the top flight for almost two decades and despite the impact of Covid-19, the club were able to post just their second annual profit in the last 10 years.
The return to the Premier League and the TV money that comes with it, has played a huge part, rising from £1.4million in the Championship to £22million. Leeds posted a £62 million loss from their final season in the Championship, despite winning the title under Marcelo Bielsa.
