Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Anglian Water ad banned by regulator over pollution record

View of the River Alde from Snape Maltings, Suffolk.
Anglian Water said it did not believe any significant information had been omitted from the ad campaign. Photograph: csimagebase/Alamy

An ad campaign by Anglian Water extolling how it cleans water by creating wildlife-friendly wetlands has been banned for not telling consumers about its history of releasing sewage into the environment.

The ban on the TV and video-on-demand ad, which claims “everything we do today is for tomorrow”, comes less than a month after water companies in England apologised for repeated sewage spills and pledged to invest £10bn this decade in an attempt to quell public anger over pollution in seas and rivers.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.