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Technology
Andrew Paul

Andy Warhol Netflix doc uses deepfaked voice to recite artist’s diaries

Netflix is set to release a new docuseries next month on the life of Andy Warhol, and the streaming company’s first trailer feels very on brand for the seminal art icon: The two-minute ad spot includes narration from an AI-generated voice imitation of Warhol reading entries from the artist’s diary.

Unlike a recent, extremely controversial decision to include similar technology within last year’s posthumous Anthony Bourdain documentary, Roadrunner, the faux-Warhol ‘bot was okayed in advance by the Andy Warhol Foundation. It’s also pretty easy to envision Warhol himself approving of such a decision — at the very least, we can imagine him finding it pretty fascinating. Check out the trailer below for a quick dive into the uncanny valley.

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