Andaah, a protein-focused consumer brand under Simran Innovation Pvt. Ltd., has announced its growth trajectory as it targets Rs150 crore ARR within two years of operations. Founded in 2023 by Gurman Bhatia and Gurvansh Bhatia in Indore, the brand has expanded its footprint to 127 cities across 13 states in India, operating in the fresh eggs and nutrition segment.
In the financial year 2025–2026, Andaah reported 5x revenue growth compared to the previous year. The company has also maintained EBITDA-positive operations since inception, positioning itself among consumer brands in India focused on capital-efficient growth and operational fundamentals.
Backed by the 40-year legacy of Simran Group, the brand operates through an integrated supply chain that enables control from feed production to farm sourcing and distribution.
The brand’s growth has also been supported through its partnership with Gautam Fatehpuria, Founder of Fatehpuria Hygiene Private Limited and a strategic investor in Andaah. Through this partnership, Andaah is leveraging distribution, warehousing, and fulfillment capabilities to expand across quick commerce, e-commerce, modern retail, and institutional channels.
Gautam Fatehpuria said in a statement, “This partnership aligns with our vision of building scalable consumer brands through strong supply chain infrastructure. Andaah has demonstrated impressive growth with a strong focus on quality, reliability, and operational efficiency. With rising demand for protein-rich and hygienic food products, we believe the brand is well-positioned to become a category leader in India’s nutrition and fresh food segment.”
“Scaling a fresh food brand requires more than demand; it requires control, consistency, and operational discipline. At Andaah, our integrated supply chain allows us to maintain quality from sourcing to distribution, while ensuring we are able to grow sustainably. As we move towards 260+ cities and our FY30 vision, our aim is to build Andaah as one of India’s most trusted protein-first consumer brands,” said Gurman Bhatia and Gurvansh Bhatia, Founders, Andaah.
Currently active across eight e-commerce and quick commerce platforms, Andaah continues to benefit from the growing consumer shift towards protein-rich, hygienic, traceable, and convenient food products.
