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Fortune
Fortune
Kylie Robison

Ancestry CEO’s advice: don’t be ‘reactionary’ in the downturn, those who prepare will emerge stronger

Deb Liu CEO of Ancestry on stage talking with her hands in front of a purple and blue background. (Credit: Stuart Isett/Fortune)

Deb Liu, former Meta executive and current chief executive officer of Ancestry.com, addressed the gloomy economic climate on stage at Fortune's Most Powerful Women Next Gen conference on Tuesday.

Liu joined Ancestry, the largest for-profit genealogy company in the world, in 2021 as its new CEO just three months after investment management firm Blackstone bought the company and took it private for $4.7 billion. She was tasked with growing subscribers, a goal that required reaching out to more clients of color and expanding internationally.

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