Anavila Misra’s new line of saris and separates is called Quiet, alluding to the understated elegance of khadi. “Khadi is a way of life,” the designer reiterates, during an interview on the sidelines of launching Quiet at Good Earth, Hyderabad. (The collection is also available at Good Earth stores in Chennai and Bengaluru; she also plans to stock them at Amethyst in Chennai and Raintree in Bengaluru soon.)
Even before sustainability, slow fashion and conscious clothing became talking points in fashion, Anavila has been prioritising the ethos of sustainable clothing by working with handwoven linen with minimalistic motifs since the launch of her signature label in 2011.
She remembers the hesitancy of weavers to take to linen in the initial years: “They were game to weave stoles since those could be done on smaller looms, not the saris. They were not sure if there would be takers.”
