The list of tech companies that increased their prices just got a little longer, now that Apple has instigated hefty price hikes on most of its products. Apple CEO Tim Cook warned us this was coming, and now the company has confirmed that the rising cost of memory and storage means it's unable to shoulder the increased cost of components.
“The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage," Apple said in a statement. "We have never seen a component price increase this much, this quickly.” Apple also added that it has “reached a point where we need to begin raising prices on a number of products."
