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Windows Central
Windows Central
Technology
Brendan Lowry

Analysts react to Microsoft's Xbox Game Pass price drop from CEO Asha Sharma, believe it "should help subscriber numbers grow" — "Not surprising at all"

Microsoft Asha Sharma Xbox Game Pass Mat Piscatella Piers HardingRolls
Xbox Game Pass sign.

One of the biggest pieces of Xbox news we've gotten since Phil Spencer's retirement and Asha Sharma stepping up as the brand's new CEO in February was her decision to slash the price of Xbox Game Pass, and Xbox Game Pass Ultimate in particular. Last week, she reduced the monthly cost of an Ultimate subscription from $29.99 to $22.99, which is a major price cut.

The price drop was nearly a full reversion of the price hike we got in October last year that saw Game Pass Ultimate's cost rise from $19.99 to $29.99, and has been received very positively by fans — even though it came with the drawback of losing day-one Xbox Game Pass access to new Call of Duty games.

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