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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market

VIZIO Walmart CTV Michael Nathanson Amazon Roku
Vizio.

If Walmart buys smart TV set maker Vizio, it could disrupt the connected TV advertising market, analyst Michael Nathanson of MoffettNathanson said.

Walmart is in talks to acquired Vizio for more than $2 billion, according to a report in the Wall Street Journal.

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