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Jon Lafayette

Analyst Calls 2024 The Year Linear TV Advertising Officially Broke

Michael Nathanson Roku
Spending decline.

Michael Nathanson, senior research analyst at MoffettNathanson, has declared 2024 will likely be the year linear TV advertising officially breaks.

“We had initial concerns about the early promises of a second-half 2023 recovery,” Nathanson said in a research note Tuesday. “In all honesty, despite these concerns throughout the years, linear TV has ended up even worse than we expected.”

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