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Benzinga
Benzinga
Entertainment
Wayne Duggan

Analysis: Will 'Stone Cold' Steve Austin Be Big Box Office Yet Again For WWE?

For the past couple of weeks, rumors have been swirling that World Wrestling Entertainment, Inc. (NYSE:WWE) legend "Stone Cold" Steve Austin could return to the ring for his first match in 19 years at the upcoming WrestleMania 38 on April 2-3 in Austin's home state of Texas.

WrestleMania is the biggest event of the year for the WWE, and Austin may be one of only a handful of performers that could single-handedly drive subscription, ticket and merchandise sales meaningfully higher.

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