The second quarter of this year was a jackpot-smashing time for Tesla (NASDAQ:TSLA). According to data from Cox Automotive, Tesla was not only the top-selling brand in the U.S. electric vehicle market (EV), but it was also the top-selling luxury brand with sales volumes that outpaced the likes of Cadillac and Mercedes-Benz.
To its credit, Tesla has been in the right place at the right time. During the years when many people viewed EVs as a solution without a problem, Tesla doggedly focused on design and technology with the goal of creating an EV that scored in terms of style and substance. As a result, Tesla has been far ahead of the rest of the auto industry in becoming the brand that is synonymous with EVs.
