Spam and scam calls are an ever increasing nuisance, so a reliable caller ID service – and particularly one that can flag or auto block known scam numbers – is near essential. Sadly, this isn’t something Apple offers natively, and while there are some third-party caller ID services, these can be quite hit and miss, or cost extra. But finally, Apple is taking the first steps towards such a service.
The company has announced (via Engadget) that, next year, it will allow businesses enrolled in Apple Business Connect to register for Business Caller ID. With this, their company name, logo, and department will appear on the incoming call screen when they contact customers.
