Ever since AI started making headlines, we’ve been hearing claims that it will completely change how Hollywood works. So far, it’s mainly been used in small ways, like assisting in greenscreen editing or tweaking foreign language speech. But generative AI — which creates fresh images based on its training data — has started to inch its way into mainstream movies, from sci-fi sagas and horror to true crime documentaries.
This has largely been limited to dubious-looking credit sequences and other minor scenes, with fully AI-generated movies existing as experiments and proofs of concept. But a major AI company is looking to bring a full-fledged generative AI movie to theaters, even if no one asked them to.
