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Fortune
Fortune
Nick Lichtenberg

An Iowa company that builds wood chippers doesn't care about your AI buzzwords: 2 Silicon Valley CEOs get real about the hype-slop-cycle

Woodside (Credit: Fortune)

In the echo chamber of Silicon Valley, artificial intelligence is often marketed as a revolutionary force of autonomy and “whiz-bang” reasoning. But according to two top tech CEOs, the customers actually paying the bills—like a heavy equipment manufacturer in the Midwest—are asking the tech industry to shut up about the hype and show them the receipts.

During a Fortune Brainstorm AI panel earlier this month, two tech executives from multibillion-dollar market cap companies got real with Fortune‘s Allie Garfinkle. Freshworks CEO Dennis Woodside and Xero CEO Sukhinder Singh Cassidy dismantled the current AI narrative, arguing that the gap between what developers find “sexy” and what businesses actually need is widening.

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