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The Independent UK
The Independent UK
National
Kaitlyn Huamani

Universities are offering ‘influencer’ degrees through journalism schools. Reactions have been mixed

If you were to ask a teen what they want to be when they grow up, there’s a high chance being an influencer would be the answer.

Digital media platforms and the figures who star in them have remained central cultural fixtures for teenagers throughout their entire lives, making the creation of social media, video, or podcast content feel like a natural, if unconventional, career path.

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