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Marie Claire
Marie Claire
Lifestyle
Emma Childs

An Exclusive First Look at H&M Studio's New Holiday Collection

Woman in a red gown from H&M Studio Holiday Collection 2023.

As the late, great, unabashedly fabulous André Leon Talley once said: “[New York women] have dinner parties to go to, social functions, opening nights, ballet, opera. They have a lot to do. They have to be dressed. They need new clothes.” The fashion editor’s point that a jam-packed agenda demands a robust wardrobe extends beyond only Manhattanites. As women, we’re all busy creatures. There are always things to do—grocery shopping, cocktail-hour schmoozing—and our clothing should streamline, not complicate, our schedules. H&M Studio’s 2023 Holiday Capsule intends to do just that.

The latest collection from the retailer’s luxe-leaning subbrand offers quintessential party dressing—glitz, glamor, and more—while prioritizing versatility. "Occasions aren't just parties: occasions are the different things you do in your every day,” Ann-Sofie Johansson, the retailer’s design head and creative advisor, tells Marie Claire over Zoom.

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