As short-form video app TikTok continues to dominate, it’s not uncommon to hear people decry the apparent destruction of the attention span. And from the emergence of TikTok copycats like Instagram Reels and YouTube Shorts, the tech giants are actually banking on it.
But for creators like Quinton Hoover, who has amassed nearly 750,000 subscribers on his YouTube channel Quinton Reviews, the story is not that simple. Because when he hit “post” on his latest video – a goliath, eight-hour spoken essay dissecting the final two seasons of long-since cancelled Nickelodeon sitcom Victorious – he knew millions of people were going to watch and enjoy every minute of it.