- European champion sprinter Amy Hunt has warned that a controversial sports betting advert featuring actor Sydney Sweeney risks becoming a barrier to young girls taking part in sport.
- Sweeney faced significant backlash after appearing in a campaign for US gambling firm Novig wearing minimal clothing while covered by sports equipment.
- Speaking on Good Morning Britain , Hunt emphasised that sports role models should focus on what a body can achieve rather than how it looks.
- Highlighting that 64 per cent of girls drop out of exercise before the age of 16, Hunt stressed the need to remove obstacles to participation for young people.
- Hunt added that the positive response celebrating female athletes has outweighed the initial controversy, shifting the conversation into a celebration of women's sport.
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