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ABC News
ABC News
National
Lara Smit

Amsterdam's new Stay Away ad campaign could just attract more boozy tourists to 'party Valhalla', expert warns

Amsterdam Valhalla Femke Halsema
Amsterdam's lurid red light district attracts tourists from all over the world. (AFP: Ramon van Flymen via ANP)

There are fears Amsterdam's latest bid to discourage young British men from heading to the city for weekends of booze, drugs and sex could in fact have the opposite effect.

The Stay Away campaign is aimed at British men between 18 and 35 years old, a group well-known in Amsterdam for their out of control bucks parties — known in the UK as stag nights — and "lads' holidays".

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