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The Times of India
The Times of India
Lifestyle
Akshay Kaushal | TIMESOFINDIA.COM

Amrish Kumar on completing 20 years of Label Ritu Kumar

AK TOI India

Veteran designer Ritu Kumar is a name to reckon with. Her Prêt Line Label Ritu Kumar recently completed 20 years in fashion. It was launched as a brand for young urban Indian women and helmed by her son Amrish Kumar. Speaking to TOI, Amrish takes us through the brand journey and how have they placed themselves in the Indian market currently.

How was the label born?

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