Marshall McLuhan's famous quote, "the medium is the message," is often misinterpreted. Some believe it downplays the importance of content, reducing communication to just the delivery method.
However, McLuhan's true message goes deeper, highlighting the profound influence the medium has on how the message itself is shaped, perceived, and ultimately understood. The medium isn't a neutral vessel; it has inherent characteristics and limitations that shape how information is presented, absorbed, and retained.
