US actor Sydney Sweeney is facing a backlash for appearing in a controversial advert for a sports prediction company. Sweeney appeared for a viral commercial for Novig in which her nude body is covered by footballs, basketballs, and other sports equipment, as she tells users they can bet on “just sports”. The ad has been viewed more than 22 million times in the first two days of its release, prompting criticism from female athelets.
Amid this, story of track and field star Allyson Felix who launched her own shoe business after breaking up with Nike in 2019 is once again doing the rounds on social media with users commenting "This is what women in sports looks like, watch and learn."