
What you need to know
- Reports claim that Google is holding calls with advertisers, as it actively seeks to bring ads to Gemini in 2026.
- It's still unknown how the company could display these ads in Gemini on web and, potentially, its mobile app.
- Recent rumors claim that OpenAI was preparing to roll out ads in ChatGPT's mobile app, a feature that would leverage the AI's "memories" about the user.