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Fortune

Christiaan Hetzner

Amid its worst ever crisis, Tesla offers discounts on its best-selling car just weeks after new Model Y launch

Tesla Inc. Elon Musk United States Donald Trump

Photo of Elon Musk (Credit: Win McNamee—Getty Images)

Tesla is already offering low 1.99% financing on six-year loans for customers looking to buy the $48,990 long-range, all-wheel-drive Model Y, the series production version of the newer car that debuted in early April. Gone are the days when Tesla had to keep hiking prices to avoid being hopelessly swamped by demand. Now CEO Elon Musk has to fight for every new customer.

Facing his biggest crisis yet, CEO Elon Musk is dialing up the incentives on a vitally important Tesla car in a bid to rekindle dwindling interest in his stale EV product line.

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