I'm coming to you today with tears in my eyes. “Why are you crying, Ariel?” you may be wondering. Well, I’m mourning the fact that one of my favorite beauty brands of all time, Ami Colé, is shuttering its doors in just a few short weeks.
The brand, which was founded on the premise of inclusivity for Black and brown people, has been lauded for its hero SKU, the Lip Treatment Oil ever since it launched in 2021. Fans of the formula include Martha Stewart and Oprah Winfrey, among others, but more importantly, consumers who finally felt seen in a beauty industry that preaches inclusivity but rarely follows through. It’s a sentiment that founder Diarrha N'Diaye-Mbaye says makes the decision to close even harder. “We were in the makeup bags of [A-list celebrities], but better yet, we were on the shelves of the people whose needs matched what our products offered,” she wrote in a piece explaining her decision on The Cut.
