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Fortune
Fortune
Catherina Gioino

America's bedrot era: how the dopamine recession created the 'couch economy'

(Credit: Ute Grabowsky/Photothek via Getty Images)

You’ve been there. You’re on the couch, and the kitchen might as well be a mile away. Cooking is out of the question, let alone walking to pick up takeout. So, you order delivery instead because it’s three taps away on your phone.

Welcome to the new modern economy: whatever you want, delivered instantly to your fingertips, all with the least amount of friction.

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