The protein craze does not seem to be stopping anytime soon. Last year, Americans spent a total of $50 billion on protein snacks, a figure that is expected to double by 2032.
This has translated into dozens of new products hitting store shelves, including protein bars, pancake mixes, and smoothie powders.
One snack in particular seems to be gaining popularity among those seeking a more muscular physique. However, experts warn that people are overlooking serious side effects associated with this best-selling product.